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“Advertising can and does completely shape the way consumers perceive a brand. ”Advertising can and does completely shape the way consumers perceive a brand. One example that comes to mind is Herbal Essences shampoo. Years ago this brand was a fairly sensual brand obviously targeted at middle age and older females: the commercials depicted women of this age undergoing an orgasm like experience upon using the shampoo ridiculous but true. These days however, everything from the package design to the commercials obviously target a much younger audience and focus on youthful fun rather than mature sensuality. The shampoo inside the bottle is exactly the same, but the advertising folks have dramatically changed the perception of the product. More and more though you see the job requirements of front end designers including basic development capabilities. There’s a raging conceptual debate over whether or not designers have any business coding, but the reality is that employers are beginning to require knowledge of at least HTML and CSS before considering you as a candidate. Even if you won’t actually be engaging in those activities, designers who understand the underlying structure and capabilities of the web are valuable assets. Following this same line of thought, front end development tends to be HTML, CSS and JavaScript while backend development involve heavier hitters like PHPOne major concern is where you work, which has a huge impact on the definition of the titles above. As I mentioned, smaller companies tend to have fewer people perform more varied tasks while larger companies focus employees toward narrower tasks.

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He is a true professional.

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Fill flash can be used for sunny day portraits for shadows on a subject’s face or to fill any shaded area that is out of the sunlight.

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The professional tools make it ideal for not just graphic designers but photographers as well.

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Markzware’s FlightCheck Classic will preflight a wide range of digital file formats, including PDF documents and those created in most popular native application programs QuarkXPress, Adobe InDesign, PageMaker, etc.